---
title: "Expedia: OTA, Multi-Vertical Marketplace and Retail Profile"
description: "Model Expedia as a multi-vertical OTA and travel marketplace separately from Expedia Rapid."
slug: "expedia"
translationKey: "platform-expedia"
locale: "en"
type: "profile"
category: "travel-ecosystem"
tags: ["expedia","ota","travel-marketplace"]
platform: "Expedia"
domain: "expedia.com"
vertical: ["hotel","flight","car-rental","multi-vertical"]
publishedAt: "2026-09-26"
updatedAt: "2026-09-26"
reviewedAt: "2026-09-26"
directory: {"platformType":"ota","roles":["ota","travel-marketplace"],"ecosystemLayers":["retail-discovery","booking-transaction"],"turkeyRelevance":"global-context","status":"active","reviewedAt":"2026-09-26","audiences":["b2c","b2b"],"businessModels":[],"integrationMethods":[],"company":"Expedia Group","directSupplierParticipation":"no","developerDocsAvailable":"unknown","sources":[{"title":"Expedia — About","url":"https://www.expedia.com/newsroom/about-us/"}]}
sources:
  - title: "Expedia — About"
    url: "https://www.expedia.com/newsroom/about-us/"
---
Expedia is one of Expedia Group's consumer-facing flagship travel brands. It combines hotels, flights, cars, cruises and packages within a multi-vertical retail journey.

## Expedia is not Expedia Rapid

Expedia is a consumer OTA. Expedia Rapid is a B2B API product exposing lodging content, shopping and booking capabilities to partner applications. They share a group but have different audiences, contracts and ownership boundaries.

## Retail / Discovery role

Expedia combines search, merchandising and booking within one consumer surface, so it should carry both OTA and travel-marketplace roles.

## Offer model

A travel offer is more than price. Seller identity, cancellation, payment timing, taxes, baggage/meal and package context need to survive into downstream booking.

See [Expedia Rapid](/en/metasearch/ecosystem/expedia-rapid) for the B2B API layer.