---
title: "Metasearch vs Affiliate: Product Modeli ve Ticari İlişki"
description: "Metasearch ile affiliate modelini discovery, traffic ownership, deeplink, attribution, booking ownership ve monetization açısından ayırın."
slug: "metasearch-vs-affiliate"
translationKey: "compare-metasearch-vs-affiliate"
locale: "tr"
type: "comparison"
category: "business-model"
tags: ["metasearch","affiliate","cpc","cpa","deeplink"]
publishedAt: "2026-09-26"
updatedAt: "2026-09-26"
reviewedAt: "2026-09-26"
sources:
  - title: "Skyscanner Travel APIs"
    url: "https://developers.skyscanner.net/"
  - title: "Wego Affiliate API"
    url: "https://developers.wego.com/"
---
Affiliate bir **ticari ilişki/monetization modeli**, metasearch ise bir **ürün ve search/comparison pattern'i**dir. Bir metasearch affiliate ilişkilerle para kazanabilir; ama her affiliate deneyimi metasearch değildir.

## Karşılaştırma

| Boyut | Metasearch | Affiliate |
|---|---|---|
| Primary tanım | Multi-provider discovery/comparison | Referral/commercial relationship |
| Search aggregation | Genellikle evet | Şart değil |
| Offer normalization | Core problem | Şart değil |
| Deeplink | Sık | Çok yaygın |
| Booking ownership | Çoğu zaman downstream | Downstream merchant/provider |
| Revenue | CPC/CPA/referral/ad | CPA/revenue share/CPC |
| Attribution | Click/search context | Click/conversion/commission |

## Örnek

```text
Metasearch:
user search
 -> multiple providers
 -> normalized offers
 -> comparison
 -> provider deeplink

Affiliate content site:
article
 -> one/more tracked links
 -> merchant landing
 -> conversion
```

İkinci akış affiliate olabilir ama metasearch değildir.

## Architecture impact

Metasearch:
- supplier adapters,
- canonical search request,
- offer dedup,
- freshness,
- ranking,
- partial results.

Affiliate:
- tracking IDs,
- deeplink construction,
- attribution window,
- conversion callbacks,
- commission reconciliation.

## Ölçüm

Metasearch KPI:
- coverage,
- price freshness,
- latency,
- CTR,
- landing accuracy.

Affiliate KPI:
- clicks,
- conversion,
- approved bookings,
- cancellations,
- commission,
- EPC/revenue.

## Checklist

- [ ] Product pattern ile monetization modeli karıştırılmıyor mu?
- [ ] click_id/sub_id lineage korunuyor mu?
- [ ] booking/cancellation reconciliation var mı?
- [ ] metasearch offer freshness ayrı ölçülüyor mu?
- [ ] affiliate commission state ayrı mı?