Hotel Rebrand / Rename Reconciliation Playbook

During a rebrand, do not create a new canonical hotel merely because the display name changed. First prove whether physical property identity continued.

Trigger and evidence

Supplier name/brand changes or old/new names coexist. Compare canonical/source IDs, address, geo, phone, website, brand history, effective dates and provider observations.

Decision

If physical property continuity remains, treat the change as rename/rebrand. If the property split, moved or became a distinct operation, consider a new/split entity.

Implementation

Add aliases, update display attributes using source confidence/freshness, preserve source mappings and invalidate search indexes/caches.

Failure modes

Avoid duplicate canonical creation, fragmented historical analytics, lost source IDs and treating brand identity as property identity.

Metrics and prevention

Track rebrand duplicates, alias hits, mapping continuity and reversals. Model names as attributes/events rather than permanent identity.